In today's highly competitive business landscape, having a quality product or service is no longer enough to guarantee success. While offering value remains essential, it is equally crucial to ensure that your brand reaches a wide audience. In this digital age, where social media has become an integral part of our lives, building a substantial social media following is paramount. In this article, we will explore why having a large social media following is vital for businesses, as it can significantly impact sales, brand visibility, and customer engagement.

Despite progress in recent decades, women still earn less than men in nearly every industry and at every level of seniority. According to data from the World Economic Forum, the global gender pay gap currently stands at 16%, meaning that women earn, on average, only 84 cents for every dollar earned by men. This gap is even wider for women of colour, who face additional barriers due to systemic racism and discrimination.